DISCOVER THE HISTORY
AND THE DRIVERS
OF THE GLOBAL
SPORTING GOODS INDUSTRY

Sporting Goods Industry Dynamics is the only comprehensive book ever published about the international sporting goods and outdoor industry.

It is a must-have resource for investors and all present and potential decision-makers across the supply chain, offering invaluable knowledge to help them stay competitive and navigate safely in the evolving sporting goods market.

Exclusive Insights

from a 40-Year Industry Veteran

Written by Eugenio “Gene” Di Maria, a well-known journalist with over 40 years of experience in covering the sporting goods industry, Sporting Goods Industry Dynamics is an essential tool for investors, executives, directors and consultants in the sector.

Eugenio Di Maria, former MBA university professor, foreign correspondent for SportStyle, and founder of Sporting Goods Intelligence Europe and The Outdoor Industry Compass, brings extensive knowledge and experience to this unique publication from his journalistic reports and market research projects conducted all over the world.

The publisher of Sporting Goods Industry Dynamics is his company, Sport Publiconsulting.

A few READERS' TESTIMONIALS

"We had a great partnership. The book itself shows a tremendous amount of research. You must have delved into every imaginable source and it's remarkably comprehensive. Comprehensive was always your strong suit. Also note that the package is very slick. High quality stock and printing. Congratulations. I think it will be a big success and serve as an international reference work for students and executives."

“With the growth of leisure time and the ever-increasing interest in keeping fit a whole new Industry has been born. No one knows more about this than Eugenio Di Maria during whose lifetime most of this has happened. This definitive history is an essential read for anyone interested in sports and provides a quick insight into the background of a still developing subject.”

"Reading this book would be useful for any decision-maker in our sector. It should be mandatory for every newcomer to our industry from the upper-middle management level up to the CEO. I know from my automotive clients that fresh(wo)men have no good standing in the management team if they reveal substantial deficiencies in their knowledge of the history of the car industry. How can one understand the present and plan the future without knowing the past??"

Comprehensive Market Data & Trend Analysis

This book offers an unparalleled exploration of all the facets of the sporting goods market and the related supply chain, combining historical data and recent market trends. Key themes include:

Profiles of key brands and retailers
Manufacturing and distribution
Customer engagement
Sales and profit maximization
Digital transformation
Sustainability
Financing
Leadership

The book’s summary and index will take you straight to what your business needs most.

Sporting Goods Industry Dynamics Sporting Goods Industry Dynamics

What You’ll Find in Sporting Goods Industry Dynamics

With a total of over 500 pages, Sporting Goods Industry Dynamics is divided into two nicely bound, hardcover volumes. Some of the information, including significant anecdotes and data, is only available in this book.

You and your team will be guided through the history of sports and the sporting goods and outdoor industry to gain useful insights on strategy, financing, business planning, marketing, international distribution, corporate governance and other topics.

Volume 1 was released in early December 2024.
CLICK HERE FOR THE DETAILED SUMMARY OF
VOLUME ONE
Volume 2 came out at the end of May 2025
CLICK HERE FOR THE DETAILED SUMMARY OF
VOLUME TWO

Published as a limited edition of 100 copies in a copyrighted printed format, this book is full of facts and figures. It traces the history and development of more than 60 brands and retailers as significant case studies, accompanied by interesting anecdotes and pictures of important industry executives. It will inspire you and bring added value and perspective to your business.

“The farther backward you can look, the farther forward you are likely to see,”
said Winston Churchill in 1944, urging other statesmen to deepen their historical background.
You and your team will better navigate through the sporting goods market by reading

DISCOVER THE HISTORY AND THE DRIVERS OF THE GLOBAL SPORTING GOODS INDUSTRY